How Ice Bucket Challenge Raise Awareness For ALS?

More than 17 million people participated in the Ice Bucket Challenge to support ALS and other causes. Nationally, 2.5 million people donated $115 million to the ALS Association.

Darren Huston also responds to the ice bucket challenge to rase awareness for ALS. Have a look at the video on CNBC:

Ice Bucket Challenge videos did a great deal of good. Two summers back, the test, intended to raise money for research into amyotrophic lateral sclerosis, also known as Lou Gehrig's disease, took the internet by storm.

Booker-in-chief Darren Huston

Darren Huston was trying to watch a hockey game, half-listening to a headhunter talk about a company he had never heard of before. But as the headhunter went on, the then-45-year-old executive in charge of Microsoft’s global consumer and online businesses tuned out the arena noise and began listening to what he thought was an impossible story.

“I said, ’There’s nothing that big in Europe on the Internet,‴⁣ he recalled, laughing.

The 2011 call was from Booking.com, the Amsterdam-based unit of Priceline Group that dominates the European online travel market. By last year, Darren Huston became president and CEO of Priceline Group itself, which has come from dot-com laughingstock to the fifth most-valuable U.S. Internet company—if one still really considers it a U.S. company, because 90 percent of its profits come from overseas, most of them from Booking.com.

Read full story @ https://www.cnbc.com/2015/03/31/why-pricelines-booker-in-chief-is-spending-big.html